Will Chitika Strike Gold With Google?

I recently wrote on Performancing about giving some consideration to your blog business exit strategy. My post was spawned from an excellent piece of journalism on Business Week titled Googling For Gold which basically looks at the phenomenon of starting niche tech businesses with the intention of selling out to Google 12 months later. It was while reading this post that I spotted a particularly intriguing paragraph:

"Google is creating a whole new ecosystem for entrepreneurs, says Baris Karadogan of U.S. Venture Partners, a high-tech VC firm in Silicon Valley. Karadogan says he's closely watching a group of entrepreneurs who are designing a highly specialized online advertising tool, hoping to sell it to Google for $50 million. "Before," he laments, "you needed a VC. Now you can build a Linux-based data system for $100,000 and survive long enough to sell without ever raising a venture round."

Umm, which company is running a beta version of a "highly specialized online advertising tool" at the moment? Is it just me, or am I seeing a Google future for Chitika!